In Summer 2019, I decided that I want to start getting paid to write. I had played with the idea on and off in previous years. I have never really seen myself as talented enough to write in return for money but i knew that i loved it and that people enjoyed reading my blog ‘Love from Charm’ which has become my public online notebook.As soon as I put myself out there as a ghostwriter/copywriter, queries came flooding in. My lack of confidence piled up as people requested fees and the time it would take. Many of the queries were just that and a few were warm leads.
My ultimate goal is to be known as a writer first and foremost. I want to ensure that my work as an author supports the emotional wellbeing and self worth of those who read it. I then want to run workshops and speak at events relating to the work that I write about in my books. This goal has always been entangled with my work as a life coach however coaching was an area that took me away from writing and so I closed my practice to focus on emalgermating the two careers effectively.
Since I have put myself out there as a freelance writer, I get many questions across my social media about the steps I took and what to look out for. So I thought I would write an honest guide to my journey on this road.
1. Know your writing style and give possible clients a link to your blog or any work that you have done before. My style is conversational, light and easy to read. It works well for reviews, blogs and self help books
2. Put everything in writing. Even if you have had an informal conversation, follow it up with an email or message listing what you have spoken about. This is important, you never know when you will need to refer back to a conversation. Trust me!
3. Be clear about what you do and any current or up and coming projects that may be coming up to avoid any conflicts of interests.
4. Create a contract, ensure everyone signs it and receives their copy.
5. Always keep the client informed and up to date on the work you are doing for them.
6. Set your price and stick to it. Writing is no easy task so do not budge, your skills are worth every penny.
7. When the project is finished, ensure that there is a written statement from the client that states they are happy with the project and ready to terminate.
By no means am I an expert in this field but as a newbie, these are a few tips that I have learnt along the way. Although I have decided to write as a living, it is so important to make sure that the project you start is one that you are passionate about, one that you have researched and that you completely understand the client’s message. It is also vital to ensure that the client is aware of who you are, your brand message and whether this will be a conflict of interest. Trust me, they don’t always do their research due to their excitement, and the most annoying thing is for them to withdraw, when you have blocked out your diary and spent time developing their idea.
Having said all of that, the journey has been beautiful. I enjoy listening back to the voice recordings and creating content that delivers their message. Writing is my therapy and without it, I would probably be a loose cannon however it has taught me how to connect to others through storytelling and therefore enabled me to help others to interpret their stories. Becoming a copywriter is not an easy job, but if writing is a love of yours then why not develop your skills further and support others in conveying their message.
I hope this helps.
Love from Charm x